Matthew 21:12 And Jesus entered the temple and drove out all who sold and bought in the temple, and he overturned the tables of the money-changers and the seats of those who sold pigeons. He said to them, “It is written, My house shall be called a house of prayer,’ but you make it a den of robbers.”
Malachi 3:1-2 “Behold, I send my messenger, and he will prepare the way before me. And the Lord whom you seek will suddenly come to his temple; and the messenger of the covenant in whom you delight, behold, he is coming, says the LORD of hosts. But who can endure the day of his coming, and who can stand when he appears? For he is like a refiner’s fire and like fullers’ soap.
John 2:14-17 In the temple he found those who were selling oxen and sheep and pigeons, and the money-changers sitting there. And making a whip of cords, he drove them all out of the temple, with the sheep and oxen. And he poured out the coins of the money-changers and overturned their tables. And he told those who sold the pigeons, “Take these things away; do not make my Father’s house a house of trade.” His disciples remembered that it was written, “Zeal for your house will consume me.”
Deuteronomy 14:24-26 And if the way is too long for you, so that you are not able to carry the tithe, when the LORD your God blesses you, because the place is too far from you, which the LORD your God chooses, to set his name there, then you shall turn it into money and bind up the money in your hand and go to the place that the LORD your God chooses and spend the money for whatever you desire—oxen or sheep or wine or strong drink, whatever your appetite craves. And you shall eat there before the LORD your God and rejoice, you and your household.
The part of the temple which he now visited, and which was profaned to secular use, was the court of the Gentiles, separated from the sanctuary by a stone partition, and considered of lesser sanctity, though really an integral part of the temple. In this large open space a market had been established, with the connivance, and much to the pecuniary emolument, of the priests. These let out the sacred area, of which they were the appointed guardians, to greedy and irreligious traders, who made a gain of others’ piety. (unknown)
Pilgrims came from all parts of the world to keep the Passover, to offer their sacrifices, sin-offerings, or thank-offerings, according to the circumstances of each case. They did not bring their live sacrifice with them. What plan, it might seem, could be more convenient than that they should find a market where they could buy them as near as possible to the place where the sacrifice was to be offered? One of the courts of the Temple was therefore assigned for the purpose, and probably the priests found their profit in the arrangement by charging a fee or rent of some kind for the privilege of holding stalls. The pilgrims brought with them the coinage of their own country—Syrian, Egyptian, Greek, as the case might be—and their money was either not current in Palestine, or, as being stamped with the symbols of heathen worship, could not be received into the Corban, or treasury of the Temple. For their convenience, therefore, money-changers were wanted, who, of course, made the usual profit, on each transaction. We must picture to ourselves, in addition to all the stir and bustle inseparable from such traffic, the wrangling and bitter words and reckless oaths which necessarily grew out of it with such a people. (Ellicott)
A harbour of wicked men; a place where traffic is carried on by persons of the most infamous character, who live by deceit and oppression, and practise the vilest extortion, even in the house of the most righteous and blessed God. (Benson)
If Christ came now into many parts of his visible church, how many secret evils he would discover and cleanse! And how many things daily practised under the cloak of religion, would he show to be more suitable to a den of thieves than to a house of prayer! (Henry)
The people coming to Jerusalem were coming to observe the “Passover” in remembrance of the 10th plague against the Egyptians, where God freed the Israelites from slavery over 1,500 years ago. This day was never to be forgotten. This day was to be remembered for all generations. It was a time to give thanks to God for what He did and to also perform sacrifices in line with forgiveness, obedience, and thanksgiving. Surely there were people, who, out of a pure heart to God, made long journeys for this observance. When they got there they were met with greed and extortion. God’s temple was not to be a place of this.
With the age of computer technology and social media, the Word of God is more than available to any who searches for it. I have seen this great availability occur in my lifetime. I remember when you would hear a preacher on the radio and send off a letter and wait to get the outline for the bible study. There wasn’t much chance you could hear a full message series. I am not sure when it happened, but happened it did. Soon, some of these preachers would offer these in book form for the price it cost to print. Fast forward to today. Now we can hear, or go to a website and listen to the whole message series. Never before have the Word of God and God-honoring messages been so accessible to people across the globe. There are many seeking souls who hunger for growth in God’s Word and its availability is beyond full understanding. Some preachers use this opportunity to reach the lost and feed believers with truth. Others, however, use it as a means for profit just like these money changers and animal sellers. They market God’s Word. You listen to a message, you sign up to get on a mailing list, and the next thing you know you are getting offers to buy the latest and greatest series on whatever, that will walk you through life problems, open your eyes to new truths, give you purpose in this life, make you more financially stable, how to handle difficult people, how to find peace, how to be more effective in your Christian walk, etc……….. for a price. They market and sell. There is little difference between what Jesus drove out of the Temple and what these people are doing. They have adopted the way of this world into a practice that is not honoring or glorifying to Jesus Christ. It is not that selling is wrong but the way in which it is being marketed and sold. God’s Word and messages of understanding and application should be made available and making this availability known is good. To market, it is not. To gain profit is not. To gain fame is not.
Over 50 years ago Dr. J. Vernon McGee, a great man of God, started a daily radio 5-year through the bible series. Just prior to his death 34 years ago he told his staff to continue with this broadcast until the money ran out. To this day it is still being broadcast. It was not by marketing and selling but through the Hand of God that it still exists on the air.
I often listen to him and many others on the radio. I have no doubt there are many pastors who have support staff who take care of the “business” side of their ministry where marketing and selling are being managed like a product to be sold. The next time you are listening to someone on the radio, listen for the marketing that usually comes just before the conclusion of the message or at the end. Do not allow yourself to think this is ok. It is not. Do things of God need to be marketed? Can He not fund these? Does He need earthly and worldly wisdom to figure out ways to fund broadcasts, books, podcasts, and publications? I fear too many have fallen into seeing this type of marketing and selling as it being ok. It is not. If it is God’s will then it is God’s bill. He will supply what is needed. It is not by gifted marketing strategies or flooding email accounts with pleas. It is by the will of God.
There could be many arguments made against my thoughts on this and all of them would have some merit, but at the end of the day incorporating worldly techniques to market and sell is just not right or good for the people of God.