Exodus 35:4-5 Moses said to all the congregation of the people of Israel, “This is the thing that the LORD has commanded. Take from among you a contribution to the LORD. Whoever is of a generous heart, let him bring the LORD’s contribution:
Exo 35:20-21 Then all the congregation of the people of Israel departed from the presence of Moses. And they came, everyone whose heart stirred him, and everyone whose spirit moved him, and brought the LORD’s contribution to be used for the tent of meeting, and for all its service, and for the holy garments.
Exo 35:29 All the men and women, the people of Israel, whose heart moved them to bring anything for the work that the LORD had commanded by Moses to be done brought it as a freewill offering to the LORD.
After Moses asked them to give, he sent them home to decide what they would give. This shows that Moses did not use manipulative techniques, such as asking people to make quick, public decisions about their giving. There was no manipulation at in Moses’ request. Moses didn’t have a contest setting one tribe against another, to see which tribe could raise the most money, or any other such nonsense. God did the work in the hearts of the people.
This offering came from God’s command, not from Moses’ clever fund-raising techniques. This shows God’s normal way of channeling resources to His work – by the gifts given from His people with a willing heart. God could cause the money and materials to appear by a miracle. Yet He chose to fund His work through the willing gifts of His people. This idea is echoed in 2 Corinthians 9:7: So let each one give as he purposes in his heart, not grudgingly or of necessity; for God loves a cheerful giver. God commanded that the labor to make the tabernacle and its furnishings come from the gifted artisans among the Israelites. Though their hearts were willing, they didn’t know what to give, when to give, or how to give until Moses led them. Willing hearts still need to be told when there is a need and how they can meet that need. (Guzik)
How many times do we hear Christian pastors with outreach radio programs asking for money through varied marketing techniques and worldly ways? I am not opposed to stating a need to fulfill a God-inspired outreach. I do find it troubling to see and hear the techniques used to solicit money for the outreach. I find the methods used do not vary from that which is employed to sell new and used cars. I don’t find an issue with these outreach ministries selling bible study aides and materials. Obviously, there is a cost in printing and sending them out. It is the technique used to solicit the sale that gives me pause. These are a few worldly guides on “How to” increase your business sales.
- Introduce a loyalty program
- Create an email win-back campaign
- Email or SMS sign-up coupons
- Release new items on a schedule
- Build a subscription model
- Perfect the cross-sell and upsell
- Niche Marketing
- Strong Customer Relationships
- Elicit an Emotional Response
- Personalize the Experience
- Creating Gift Guides
- Guest Blogging
- Reuse Customer Generated Content
- Create YouTube Videos
- Be an Industry Expert
- Product Reviews
- Invest in Retargeting Ads
- Be Active. Everywhere
- Build Online Community
- Targeted Ads
- Monetize Contests and Giveaways
- Special Offers and Freebies
- Make a Mobile App
Certainly, godly men and women will use these very techniques to further their private businesses. There is no issue in using these techniques and methods to grow your business.
You don’t need to be a trained detective to understand that worldly ways find their way into godly intentions. I am frequently saddened by the techniques and methods used by gifted godly pastors to “sell”, “grow”, “promote”, and incite emotional buying of their teaching of God’s Word.
It is good for us to be generous and give with a willing heart and we need to be aware of a need so that we can choose for ourselves how and when to give. Manipulative marketing and emotionally charged techniques work, but I question whether they are of God’s or man’s design for more.